Category Archives: Entrepeneur

Every year thousands of men and women acrossAmerica sign on with direct selling firm-Tupperware, Amway, or a cosmetic company-hoping to make money enough for new draperies, a new davenport, or some new clothes. They sell a little merchandise to a few relatives and close friends. Then they are through. They quit before they give themselves … Continue reading

When the first generation of women entered the workforce in earnest in the 1970s, they succeeded in the only way they could – by imitating men.  Authoritarian leadership and tight control was the hallmark of that day’s businessman, and women were not exactly welcomed into the ranks of management.  Well ladies, that was yesterday, and … Continue reading

CLASSIFIED ADVERTISING IS A PROVEN METHOD        Classified advertising has always been, and will continue to be the favorite method for Mail Order “Pros” to advertise. Almost all Mail Order Pros started with these tiny inexpensive ads since they represent the best cost effective way to reach millions of people. TWO BASIC METHODS        Two … Continue reading

This is that time of year when we all start getting those emails that want to purloin our secret codes and passwords.  You know the ones that have subject lines like: “Your Account Is About To Be Closed,” “There’s A Block On Your Account,” “Could You Help Me Claim My Funds,” or my all-time favorite … Continue reading

Colleges have tremendous circulation of their bulletins and newspapers. Their price per run on advertising is very inexpensive for the number of prospects reached. Believe it or not, multi-millions of dollars are spent by students each semester. If you have a new idea or product, run a test ad in one or more of the … Continue reading

In my most recent columns we’ve covered issues about improving your business and marketing, but today let’s start right at the beginning. You’re really getting tired of the 9 to 5“rat race” and are thinking about chucking it for your own business.   All your friends keep telling you that you could do for yourself just … Continue reading

Regardless of what you’re trying to sell, you really can’t sell it without “talking” with your prospective buyer.  An in attempting to sell anything on the Internet, the sales letter you send out is when and how you talk to your prospect. All winning sales letters “talk” to the prospect by creating an image in … Continue reading